For the project Landscapes without Memory Joan Fontcuberta used software developed by the US Air Force. It translates two-dimensional cartographic data into a simulated three-dimensional image. Instead of feeding maps into the software, in Landscapes without Memory, Fontcuberta inserts painted landscapes: from Gauguin to Van Gogh, from Cezanne to Turner and Constable. The software translates them into new, virtual landscapes.
Horowitz was working as a photo assistant for Crate & Barrel. While on set one day, he wrote “dinner w/ marc 510-872-7326,” his name and cell phone, on a dry erase board featured in a desk product shot (above picture). A few months later, the catalog, containing his dinner invitation, was printed and sent to millions of people. Horowitz eventually received over 30,000 calls from people wanting to dine with him. As a result, he traveled the USA in a tiny RV for a year dining with strangers.
