Tag Archives: catalog

Anna Daniell

annadaniell_sculpture today book art

annadaniell_sculpture today book art-2

Anna Daniell, ‘Sculpture today’

Marc Horowitz

dinner w marc

‘The national dinner tour’ by Marc Horowitz

Horowitz was working as a photo assistant for Crate & Barrel. While on set one day, he wrote “dinner w/ marc 510-872-7326,” his name and cell phone, on a dry erase board featured in a desk product shot (above picture). A few months later, the catalog, containing his dinner invitation, was printed and sent to millions of people. Horowitz eventually received over 30,000 calls from people wanting to dine with him.  As a result, he traveled the USA in a tiny RV for a year dining with strangers.

From the IKEA catalog


From the 2010 IKEA catalog: Gillis Lundgren designed the first BILLY 30 years ago.

“Currently it’s been sold over 41 million times throughout the world and BILLY is more present than ever.”

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