‘The national dinner tour’ by Marc Horowitz

Horowitz was working as a photo assistant for Crate & Barrel. While on set one day, he wrote “dinner w/ marc 510-872-7326,” his name and cell phone, on a dry erase board featured in a desk product shot (above picture). A few months later, the catalog, containing his dinner invitation, was printed and sent to millions of people. Horowitz eventually received over 30,000 calls from people wanting to dine with him.  As a result, he traveled the USA in a tiny RV for a year dining with strangers.