In 1979, Sophie Calle asked several (23) persons, friends, strangers, neighbors, to come and spend eight hours in her bed in order to keep this bed occupied twenty-four hours a day. These people had to accept to be photographed and to answer some questions. She took photographs of the sleepers and noted the important elements of these short meetings: subjects of discussion, positions of the sleepers, their movements during their sleep, the detailed menu of their breakfast she was preparing for them.
Horowitz was working as a photo assistant for Crate & Barrel. While on set one day, he wrote “dinner w/ marc 510-872-7326,” his name and cell phone, on a dry erase board featured in a desk product shot (above picture). A few months later, the catalog, containing his dinner invitation, was printed and sent to millions of people. Horowitz eventually received over 30,000 calls from people wanting to dine with him. As a result, he traveled the USA in a tiny RV for a year dining with strangers.
Marcel Broodthaers
Carte du monde poétique, by Marcel Broodthaers