‘Desert Lodge’ by Eric Von Robertson
The Desert lodge is a prototype for a makeshift shelter used for getting from here to there – a synthetic tumbleweed drifting in the wind. It plays on an intuitive sense of geometry and lightweight structures. The Lodge traverses diverse zones in an attempt to be realized, from an instore prototyping demonstration in IKEA to the High Plains mesas in Arizona, the Lodge is in a constant state of motion.
‘The national dinner tour’ by Marc Horowitz
Horowitz was working as a photo assistant for Crate & Barrel. While on set one day, he wrote “dinner w/ marc 510-872-7326,” his name and cell phone, on a dry erase board featured in a desk product shot (above picture). A few months later, the catalog, containing his dinner invitation, was printed and sent to millions of people. Horowitz eventually received over 30,000 calls from people wanting to dine with him. As a result, he traveled the USA in a tiny RV for a year dining with strangers.
