Florian Slotawa’s Kölner Reihe or Cologne series presents the emblematic works from the park’s collection, arranged according to size. It was naturally only consistent to make room available at the park’s center for this installation, now newly experienceable in its various manifestations.
Sofia Hulten, ‘Points in a Room Condensing’ (2006)
Objects of increasing size are placed inside one another, beginning with a ball bearing (2 x 2 x 2mm) and ending with a cupboard (120 x 110 x 50 cm) which then contains all the objects.
Stills from Laure Prouvost‘s, ‘Monolog’ (2009)
Laure Prouvost will be showing her video ‘OWT’ in our upcoming screening programme Sorry for not standing still, opening Friday November 23.
Thanks to LUX artists’ moving image London and MOT International Brussels / London
Michael Asher, ‘Think small’ (2010)
Asher’s piece is a reproduction of a 1959 print advertisement designed by Doyle, Dane, and Bernbach for the marketing of Volkswagen in the United States. “Think small” was the tagline in the ad and it became the concept of the campaign. Asher’s piece performs a kind of time travel, stretching back a half a century and replaying a historical campaign for our present consideration. When the “Think small” ads came out, America was firmly committed to a post-war economy perpetuated by the rapid growth of consumerism. Going against that grain, the “Think small” message encouraged investment in a reliable, affordable car rather than an oversized, flashy one. Visually and linguistically, the message of the campaign was to consume less, not more. Yet the ad’s critique of big consumerism performed well for corporate capitalism: many cars were sold, and the ad itself is credited with creating a sea change in the way advertising is created.
(the original ad – right-click and ‘view image’ for enlarging)
