Tag Archives: mass culture


Zoe Leonard

The series ‘You see I am here after all’ by Zoe Leonard.

A work comprising several thousand vintage postcards of Niagara Falls, dating from the early 1900s to the 1950s. Rendered stereotypical and generic through repetition over decades, these landscape motifs are emblematic of mass culture’s transformation of natural sites into tourist destinations. As installed at the Dia Art Foundation, Beacon, NY.