Stefaan D’heedene, ‘Billy’  (2006)

Stefaan Dheedene bought a piece of furniture from the Billy series at Ikea. But the day before the exhibition opened, Dheedene took Billy back to Ikea. He received back the money he invested.

In the time before the opening the artist had hired a carpenter who reconstructed the mass-produced Billy as a unique work of art, in a slightly more expensive and nicer type of wood.

Billy’s next buyer must’ve been a happy consumer…